Listing Desk
Guide

How to use Listing Desk

What every page is for, in plain words. The same texts open from the “?” buttons inside the app.

The full guide with screenshots is coming soon. Until then, each topic below is the short help text you also see in the app.

Getting started

How Listing Desk works

Listing Desk turns your designs into finished Etsy listings: it makes the mockup photos, writes the title, tags and description, and sends the listing to your Etsy shop. Paid orders come back from Etsy so you can pass them to your print partner and add tracking. A new seller usually goes: connect a shop → set its listing defaults → choose mockups → add designs → review and send.

The Get started checklist

The checklist on Today shows the first steps for a new workspace and ticks each one by itself when the work is really done. Each step has a button that opens the right page. Hide it any time with “Hide — I know my way around”; you can open it again from “Help & guide” at the bottom of the sidebar.

Simple and Full view

Simple view shows only the pages most sellers need every day. Full view adds the advanced tools: research, best sellers, bulk edit, the shop launch kit, buyer replies and more. Switch with “Show all tools” at the bottom of the sidebar — it only changes what you see, never what you are allowed to do. Hidden pages are still found by search (Ctrl K).

Search and jump

Press Ctrl K (⌘K on a Mac), or click “Search or jump to…”, to open any page, switch shop or run a common action by typing a few letters. It finds every page you are allowed to open, also those hidden in Simple view.

Working in one shop

The shop picker at the top of the sidebar sets the shop you are working in. Lists and forms then start on that shop. Choose “All shops” to see everything again.

The Help button

The round Help button at the bottom right of every page. “Ask a question” answers right away from this guide and tells you where to click. “Message the team” sends a question or problem to the Listing Desk team — add screenshots, and keep “Include technical details” ticked so the team sees the page and any errors. Replies show under “My messages” (a dot on the button means a new one) and come by email too.

Today

Today

Your start page: what needs you now — orders to ship, listings ready to send, listings waiting for review, team tasks and anything broken. Each card opens the page where you deal with it.

Running low on listings

A shop with a publishing schedule posts a few listings every day. This card warns you a few days before a shop runs out of ready listings, so you can make more or approve the ones waiting. You set how many days ahead in the shop’s schedule.

Shops

Shops

One row per Etsy shop you run. Here you connect the shop to Etsy and set what every new listing of that shop gets: listing defaults, publishing schedule, info photos and photo order. Use “More ▾” on a shop for the rest.

Connecting a shop to Etsy

Listing Desk connects through its own Etsy app, so you never create an Etsy app or API key. Press Connect Etsy on a shop, then Generate connect link, and open the link in the browser where you’re signed in to that shop’s Etsy account. Press Allow on Etsy. The link works once, for 60 minutes. Etsy never gives Listing Desk your password, and you can remove access any time in your Etsy account under Apps.

Etsy app (keystring and shared secret)

Only for the Listing Desk workspace itself — customers connect through this app and never add their own. An Etsy app is the key that lets Listing Desk use the Etsy API. Create it once on etsy.com/developers and every shop connects through it. Paste its keystring and shared secret here, and copy the callback address shown here into the app’s settings on Etsy exactly as it is. If the app is set on the server already, this box says so.

Proxies

A proxy gives a shop its own IP, so Etsy never sees two shops coming from one place. Paste it as http://user:pass@host:port (HTTP only, not SOCKS5) and press Add & test: you should see its IP and country. One proxy can belong to one shop only. Use the same proxy as the shop’s Dolphin/AdsPower profile, so the connect link’s browser check passes. If a proxy stops working, that shop can’t reach Etsy until it works again. It never falls back to the server’s IP. Changed the proxy in your profile? Add the new one, pick it in Connect Etsy, generate a new link, then remove the old proxy.

Connection helper

Instead of your own Etsy app, a shop can connect through a helper workflow that already has an approved Etsy app. Listing Desk sends each request to the helper, and the helper calls Etsy. Most sellers use their own Etsy app and never need this.

Listing defaults

The settings every new listing of a shop starts with: category, shipping profile, return policy, processing time, price, quantity and variations (phone models or sizes). The easiest way is to pick one of the shop’s existing Etsy listings as the example to copy. A shop with nothing on Etsy yet can create a new example listing here.

Text added to every listing

Optional text placed around the AI text on every listing of this shop: words after the title (for example the phone models), a sentence after the first paragraph and the rest of the description. Fixed tags are added after the AI tags, up to Etsy’s 13.

Publishing schedule

Posts a set number of listings a day at random times inside a time window, like a person would. It takes ready saved listings (or Etsy drafts made by Listing Desk), oldest first. Two failures in a row pause it so nothing goes wrong unnoticed.

Info photos

Extra photos added to every listing a shop sends to Etsy — a size chart, a care card, a “how to order” picture. You choose where they go among the listing’s photos. The listing’s own main photo always stays first.

Photo order

Which picture of a design becomes the main photo, which follow and in what order, and which are not used. It is set once per shop and used whenever mockups are turned into a listing.

Print files

The full-size design files your print partner prints from. They are kept with each listing for orders and are never shown on Etsy as photos.

Niche

What a shop sells, in a few words, for example “Anime phone cases” or “Botanical posters”. It groups your shops and helps the AI write fitting text.

Listing style

How the AI writes titles, tags and descriptions for this shop. Built-in styles cover apparel, mugs, wall art, stickers, bags, home decor, jewelry, digital downloads, stationery, kids items, phone cases and posters — or use one of your own. A new shop gets one picked from its niche; change it any time.

Listing styles

A listing style is the set of rules the AI follows: how titles start and how long they are, how the 13 tags are chosen, and which sections the description has. Built-in styles are made for common Etsy products; “My styles” are your own. Every style picker lists both: the shop’s settings, the Listing writer, Bulk and mockup batches.

Your own listing style

Make a style that writes like you — from scratch, from a built-in style, or learned from your listings. You set the title rule and length, how tags are chosen, a description template, the tone, lines to always include, words to avoid and up to 5 example listings. Facts like sizes or shipping times only appear when your notes give them. Deleting a style a shop uses puts that shop back on General.

Learn my style from my listings

Pick 3 to 8 listings you’re happy with: saved in Listing Desk, from your connected Etsy shop, or pasted in. Listing Desk reads them once (1 AI text credit) and works out your title formula and length, tag patterns, description sections, tone and the lines you always use. You check and change everything before saving.

Try a style

Writes one test listing from an image with the style as it is in the editor — saved or not — so you see the title, tags and description before you use it. Nothing is saved. Each try uses 1 AI text credit.

Fixed tags

Tags this shop always uses, typed once. They are added to every listing after the AI tags, up to Etsy’s limit of 13.

Writing notes

A few words on how this shop should sound or what to always mention, for example “playful, for teenagers” or “always say printed in the EU”. The AI follows them when it writes listings and shop texts.

Copy setup from another shop

Copies shop sections, shipping profiles, return policies and processing profiles from one of your shops into another on Etsy. Nothing that already exists in the target shop is changed.

Shop launch kit

For opening a new shop: shop name ideas, and the texts Etsy asks for — announcement, headline, story, bio, discount codes and a message asking for reviews — written together in one voice. Save a kit to copy from later.

Designs

Find designs

Collects design images for a theme: write searches, let the Pin Picker browser extension gather the images, pick the ones you like into sets, and turn each set into a saved listing with mockups and text. Needs the Pin Picker extension in Chrome or Edge.

Pin Picker

A small browser extension that opens each search in the background, saves the images it finds and closes the window again. Keep the Listing Desk tab open while it works. Without it you can still open the searches yourself.

Topic ideas

Suggests new themes for a shop from what sells in your orders, which of its listings get views and the coming seasons, each checked on Etsy for demand and competition. Themes the shop already has and those on your “can’t post” list are left out. Proven sellers lists every topic that sold at least once in your own shops — no AI, so it’s instant and free. Sales only come from your own shops: Etsy doesn’t share other shops’ sales.

One run per topic

When your search list covers several topics (for example from Topic ideas), each topic is collected as its own run, one after the other: its own theme for the AI check, its own “good images I need” and its own results to pick from. Untick it to collect everything as one run.

Design sets

A set is the group of designs that become one listing — for example 5 phone case designs the buyer chooses from. Click images to add them to the current set; a full set closes and the next click starts a new one.

Listings

Listings

Where listings are made, checked and sent to Etsy. Start from a design folder, photos, a topic list or your mockups, and the AI writes the title, tags and description. Everything you save appears under Saved listings below.

Ways to start a listing

One by one: drop a folder or photos and write one listing at a time. Bulk: many listings in one go from folders, photos or a topic list. Mockups from designs: drop raw designs and get the mockup photos made for you. Import from Photoshop and From my computer are for sellers who already make files on their computer.

Write one by one

Drop one folder per listing (or a few photos). Files are sorted by name: the collage becomes the main photo, the single-design pictures follow, and the plain design files are kept as print files, never shown on Etsy. A folder with only the designs gets its mockups made automatically.

Bulk listings

Writes many listings in one go from folders, photos or a list of topics, using the shop’s listing style. Save them all to Saved listings, or download them as a sheet.

Import from Photoshop

For sellers who make mockups with a Photoshop action. Drop the output folder: each number becomes one saved listing — 12.png is the print file, 12A.jpg, 12B.jpg… are its photos. A number the shop already has is updated, not added twice.

From my computer

Link your listings folder once (Chrome or Edge). Scan then finds the new listing folders, matches them to your shops by folder name and imports them — nothing is imported twice. Optionally imported folders are moved to a _done folder.

Saved listings

Every listing you made, before and after it goes to Etsy. “Ready” listings have photos and text and can be sent; “Needs text” ones still need a title and tags (the AI writes them every 10 minutes). Select several to write text, send, publish or delete them together.

Listing score

Every saved listing gets a score out of 100 for the Etsy basics: a title of the right length that doesn’t repeat words, all tags used and clean, a description that starts with what the item is, enough photos and the print file. Green is 80 or more. Open Edit to see each part with a tip; “Fix with AI” rewrites just that part (the title, tags or description) and keeps the rest. Each fix counts as one AI listing text of your plan.

Unsaved work

Listings you generated but haven’t saved yet are kept for you, so a reload or a closed tab loses nothing. Save them to move them to Saved listings, or remove them.

Review and approve

The owner can ask to check a team member’s listings before they go to Etsy. Their new listings wait under “Review”; approve them to let them be sent, or reject with a note so they can fix and resubmit.

Send to Etsy

Sending creates the listing in your Etsy shop with its photos, text, print files and the shop’s listing defaults. Send as a draft to check it on Etsy first, or publish to put it live straight away. Publishing on Etsy costs Etsy’s listing fee.

Write text

Writes title, tags and description with AI for listings that have photos but no text yet, using the shop’s listing style. Listings marked “needs text” are also written automatically every 10 minutes.

Mockups

Mockups

Mockups are the product photos buyers see: your design shown on a phone case or framed on a wall. Listing Desk makes them on the server from mockup templates, so you don’t need Photoshop. Choose the templates once per shop and every listing gets the same set.

Mockups from designs

Drop the raw design files (for phone cases: designs 1–5) and get the mockup photos. Tick the templates you want, then save them as a shop’s defaults so every listing of that shop gets them. Template names in small grey text are the original file names.

Many design sets at once

Drop a folder that holds one sub-folder per design set. Each set comes back as its own listing with mockups and print files, using the defaults of the shop chosen above. If your folders also hold finished mockups, name the print files with numbers only (1.png, 2.png …): when any file is named like that, files with letters in their name are left out.

Poster mockups

Upload your poster mockup files from Photoshop (.psd) once — the design goes into the layer named INPUT. Then pick a shop and click the mockups in the order you want them: the first click is the main photo.

Mockup background

The colour or picture behind the product in the mockups: as in the template, a colour, your own image or transparent. Save it as a shop’s default to use it on every listing of that shop.

Orders and print partners

Orders

Paid orders from your connected Etsy shops, pulled in every 15 minutes, each matched to the design the buyer picked. Send them to your print partner, mark them sent and add the tracking number so Etsy tells the buyer.

Print partners

A print partner prints and ships your products when an order comes in. Alerio (phone cases) and Gelato (posters) are built in: add the partner’s API key once and orders can be passed on without copying details by hand. Any other production partner — apparel, mugs and more — gets orders by email or as a downloaded order sheet (see Dropshipping).

Alerio

Alerio prints and ships phone cases. With its API key saved, you can send an order to Alerio from here. Listing Desk then asks Alerio for the tracking number (every 30 minutes at first, less often for orders that wait longer) and adds it on Etsy — by default on the order’s ship-by day. Each order shows where it stands: waiting, tracking ready, added, or the problem.

Tracking

Adding a tracking number marks the Etsy order as shipped and lets Etsy send the buyer the tracking link. For orders sent to Alerio this happens by itself: a number that comes early is kept as “Tracking ready” and added from 08:00 on the ship-by day (or at once, if you pick that in Alerio settings, or press Add tracking now). Etsy gets carrier “Other” named USPS for US orders and DHL eCommerce for the rest, with the number exactly as Alerio shows it. US orders are never marked shipped without a number. If there’s still no number on the ship-by day the order says so in red.

Orders without a design

An order whose listing was made outside Listing Desk has no print file yet. Add the design file once and every later order of that listing finds it.

Gelato posters

Gelato is a print partner for posters. Drop poster images and each one becomes its own product from your Gelato template, sent on to your Etsy shop. You finish the title, tags and description on Etsy as usual.

Gelato settings

Add your Gelato API key and, for each Etsy shop, the Gelato store it is linked to and the product template to copy (sizes, frame, prices). A shop in a different Gelato account can have its own key.

Dropshipping

Dropshipping

Products you design or customise — your artwork, your personalisation, your branding or your bundle — that a production partner (for example SupplierMafia) makes and ships for you. Build one here step by step: the real product, the price, photos, text and variations. It is saved as a normal listing, so review, tasks, the schedule and Send to Etsy work as usual.

Etsy’s rule for production partners

Etsy only allows items you make or design yourself. An item made by a partner is allowed when you designed it and the partner is named on the listing. So every partner product needs its production partner, and is never sent without one. Etsy’s policy: https://www.etsy.com/legal/policy/creativity-standards

Add your partner on Etsy

Etsy needs the partner in your shop first: Etsy Shop Manager → Settings → Production partners → Add a new production partner. Type the partner’s name (e.g. SupplierMafia), where they are, and what they do (e.g. “Printer” or “Manufacturer”), then save. Back here, open Dropshipping → Partners → the partner, and pick that Etsy partner for the shop — Listing Desk adds it to every listing it sends.

Working with SupplierMafia

SupplierMafia is built in as a partner; add the email address you send orders to under Partners. 1) Create your account on SupplierMafia’s website. 2) Choose the product you will customise and build it here as a partner product. 3) Add SupplierMafia to your Etsy shop as a production partner. 4) When an order comes in, send it from the Orders page — by email with the order sheet and print files, or copy or download it. When they ship, add the tracking number with Mark shipped / tracking.

From product to Etsy, step by step

One screen. Drop everything you have (the supplier’s quote, a size chart, one photo per style, product photos, a competitor’s photos), paste the competitor’s and the supplier’s links, add sizes and details, press Generate. Listing Desk sorts the photos, reads the quote and the competitor, works out what the product is, sets up the options, prices them near the competitor above your margin, writes the text and makes 8 photos plus the style and size charts. Then review the photos, the text, the variations and the prices, and Save as listing → review → Send to Etsy.

Source: the real product

Paste the supplier’s product link (AliExpress, 1688 or any shop): the AI reads the product, options, prices, shipping and photos from the page. Or drop a screenshot of the supplier’s quote: the AI reads the options, size, price and total per country — the quote is the source of truth for what the product costs. A competitor’s Etsy link is read for research only: buyers’ search phrases, its price and its photo style, never its title or text. Drop real photos of the item (up to 12): every generated image starts from them, the main reference photo first.

Pricing and margin

The supplier’s price per option comes from the quote or the page (type it in the Variations table to change it); shipping is the quote’s, to the dearest country, so the margin holds everywhere. Each price starts at or just under the competitor’s but never below your target margin (35% unless you change it), with Etsy’s fees from the Price calculator’s fee settings. The price table shows the margin in each country of the quote, the cheapest price that keeps the margin, and — when the shop runs a permanent sale (Settings) — the Etsy price before the sale.

Product images

First the AI works out what the product is and how it is used (worn, held, in a room, at a table) — check “What the AI thinks this is” and fix it in your words. Then it plans 8 photos that look like real phone photos in a real home (a different place and light in each, the whole product in most, a person or a hand in some), with sizes only from your details and the supplier. Each is checked against your real photos; what the check finds is shown under it and Regenerate… starts from it. The style and size charts are drawn by the server, no credit. One AI image credit per photo.

Tips for good images

Use sharp, well-lit supplier photos from several sides, and one of the product set up and in use; the AI copies what it sees. If a photo is off, Regenerate… it with a note or Don’t use it. Etsy likes 2000 px or more; smaller images are enlarged.

Listing text

The AI writes the title, description and 13 tags in your shop’s usual style, plus materials and attributes. A line saying the item is made with your production partner is added to the description (change or switch it off in Settings). Read it and fix anything that isn’t true for the real product.

Variations

The options come from your Sizes & details box first — one option per line, like “Adult: height 130 cm” and “Kids: height 111 cm” — then from the supplier’s quote or page. Two option groups there (e.g. Style and Size) become two Etsy properties with every combination as a row; a price the supplier gives for one group (e.g. per style) applies to all its combinations. Edit any cell, add or remove rows, or set them up again from the source; the price of each option is in the price table.

Sending orders to your partner

Orders of partner listings show the partner, the variant, your cost and the print files. “Send by email” mails the order with a link to the order sheet (CSV + print files, valid 7 days). Without email set up, use “Copy order” or “Download order sheet”. “Send all new orders” makes one daily sheet per partner. When the partner ships, use Mark shipped / tracking.

Partner order fees

Orders the app sends to a partner by email are automatic partner orders: each paid shop includes a monthly allowance (100 unless your plan says otherwise), after that a small fee per order is added to your next invoice. Copying an order and downloading order sheets are always free. The Billing page shows this month’s count.

Dropshipping settings

Target margin, the USD → EUR rate for supplier quotes, each shop’s permanent sale % (the Etsy price is shown before the sale), the image shape (4:3 or 1:1 for Etsy), the image model, the production-partner line in descriptions and “who made it” for Etsy. You can use your own Google Gemini API key instead of the platform’s — it is stored encrypted.

Sales and money

Best sellers

What sells, from the orders Listing Desk has synced: your best listings and designs, themes, phone models and buyer countries. Use it to decide what to make more of.

Etsy research

Look inside a competitor shop or search Etsy by keyword: prices, views and favourites per day, and the tags they use. Theme score tells you how much demand and competition a theme has. Uses public Etsy data through one of your connected shops.

Profit

Your monthly profit per group of shops: what Etsy paid out minus your print partner costs. Fill a month from your synced Etsy orders or type the numbers in; they save by themselves.

Price calculator

Works out what to charge per product and size so you keep the margin you want after Etsy’s fees and your print cost. The Etsy fee settings at the bottom are used everywhere fees are estimated.

Team

Tasks

Daily work for your team: what to do, for which shop and how many (for example “20 listings for the poster shop”). Tasks can repeat every weekday. Team members mark progress; the owner reviews finished tasks.

Team stats

How each team member is doing: listings made, how many were approved or rejected, how fast reviews happen and tasks finished on time. Pick a period and click a person for their chart.

More tools

Reply to buyers

Paste a buyer’s message (or drop a screenshot), say in a few words what you decided, and get a reply ready to copy — in your own style, using your shop’s facts. Pick the shop at the top so its settings are used. Set your style, policies and rules under Reply settings; save replies you corrected as examples and future replies follow them.

Reply settings

How replies are written: your style, your policies and facts, and always / never rules. “All shops” is the default every shop uses. Pick one shop at the top to give it its own settings — only the fields you fill in change for that shop, the rest come from all shops. Only the owner changes the all-shops settings.

Reply style

Tone (friendly, professional or warm & casual), how replies open, an optional signature, emoji, length and the reply language. By default a reply is written in the buyer’s language, so a German message gets a German reply. Greeting by first name is off unless you switch it on.

Policies and facts

The only facts the AI may state in a reply: what you sell, processing and shipping times, returns, refunds, damaged items and so on. Leave a field empty and the AI won’t guess — the reply gets a warning with a link to fill it in. “Fill from my Etsy shop” reads a connected shop’s return policy, processing time and shipping times; check them, then save.

Always and never rules

Short rules every reply follows, such as “Never promise a delivery date” or “Always ask before refunding”. New workspaces start with a sensible set; change, remove or add your own. A shop can add rules of its own on top of the rules for all shops.

What is it about?

Tap what the message is about — where is my order, arrived damaged, wants a refund and so on. It fills in a starting decision under “What do you want to do?”; change it to what you really want, because the reply follows your decision.

Order number

Add the buyer’s Etsy order number and the reply knows that order: its status, ship-by date, tracking (and whether it is on Etsy yet) and the items. The order is shown next to the reply. The buyer’s address and email are never sent to the AI.

Change a reply

One tap rewrites the draft: Shorter, Friendlier or More formal, or Translate it into another language. Your rules still apply, and nothing new is added. You can also edit the text yourself before copying it.

Saved examples

Replies you corrected and saved with “Save as example”. Each new draft is shown the saved replies most like the new message (the shop’s own first), so replies sound more like you over time. Delete one any time.

Bulk edit

Changes many live Etsy listings at once: add or remove a phone model, replace a word in titles, add or remove tags, or copy the variations of the shop’s example listing. You always see a preview first, can try one listing first and can undo.

More tools

Extras: a library of reusable texts and scripts, a listing prep sheet you can export as a spreadsheet, and AI product photos that put your product into new scenes (needs an AI image key: Google Gemini on the server, or your own Gemini key in Dropshipping → Settings).

AI product photos

Drop a product photo and the AI places that exact product into new lifestyle or studio scenes — or describe a scene without a photo. Choose the shape, size and how many variants. Each image uses one AI image credit of your plan — the page shows how many it will use and how many are left before you generate (a failed one is given back). The images are made in the background, so you can leave the page; they are saved in folders per product, ready to download one by one or as a .zip. If no image AI is set up yet, the page says so.

Your account

Accounts

Everyone who can log in to this workspace. Invite team members by email or create a login directly, choose what each person can open, and see the activity log. Backups are here too.

What a team member can open

Tick the pages each team member may open; changes apply right away. You can also limit someone to some shops or niches, and ask to review their listings before they go to Etsy. Owners always see everything.

Backup

Downloads everything in this workspace in one file: shops, listings, orders, logins, print files, photos and mockups. Keep a copy somewhere safe.

Billing

You pay a monthly price per Etsy shop; the more shops, the lower the price per shop. This page shows your shops, what the workspace used this month and your invoices. Used up this month’s AI texts, images or renders? Buy extra credits here — a one-time payment, used after the monthly allowance, valid 12 months.

Support inbox

Where messages sent with the Help button arrive, from every workspace (platform admins only). Filter by status, category or workspace, read the thread with its screenshots and technical details, and reply — the customer sees it in the app and by email. Set the status or priority, insert a saved reply, or let the AI draft a reply that you check before sending.